PPC for Small Businesses

PPC for Small Businesses

Usually small businesses have small PPC budgets, and if you are a marketer, you know how easy it is to spend it with seeing almost no results. So how can you compete with the big businesses who spend a lot more on advertising? Here are a few tips to optimize your...
Why UX is pivotal to the future of SEO

Why UX is pivotal to the future of SEO

The importance of user signals is gradually increasing in search rankings because search algorithms become ever more complex. Find out below the implications for SEO professionals   It seems that we begin to apply Moore’s law to search engines. Due to the advancements...
Call Conversion Data & AdWords

Call Conversion Data & AdWords

Until now tracking call conversion was limited to measuring the call length. The advertisers would set the minimum call length before a conversion based on the time a successful call lasts. But not anymore. Advertisers will soon be able to import call conversion data,...